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Indlæser... A Full Cup: Sir Thomas Lipton's Extraordinary Life and His Quest for the America's Cupaf Michael D'Antonio
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Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. Thomas J Lipton from poverty to riches and his quest for the America Cup in yacht racing. A race challenge that defined the man and his persistence, as well as his personality and nature. ( ) Although the cover of this book alludes to Sir Thomas Lipton's unsuccessful pursuit of the America's Cup, more than half of the narrative is devoted to how Lipton put himself in a position to make such a challenge, by way of introducing American merchandising techniques to the grocery business in the British Isles, then rationalizing the business of selling tea, and then applying his money to philanthropic enterprises that gave him access to high society in Britain. The result was that Lipton did well while doing good, becoming one of the first men famous for being famous. ingen anmeldelser | tilføj en anmeldelse
Today Lipton means tea. However, in his time Sir Thomas Lipton was known for much more. Raised in desperate poverty, he became rich beyond his wildest dreams. he built a global empire of markets, factories, plantations, and stockyards. And his colorful pursuit of the America's Cup trophy made him a beloved figure on both sides of the Atlantic. In A Full Cup, Michael D'Antonio tells the tale of this larger-than-life figure. Beginning with a journey across the United States just after the Civil War, Thomas J. Lipton developed the ambition and learned the business techniques that helped him create the first chain of grocery stores. Wealthy before age thirty, he set his sights on the tea trade, and soon his name became synonymous with the product. Lipton's great business success makes for a compelling story of innovation and achievement. Moreover, though, Lipton's most intriguing creation was a public persona--one of the first formed with the help of a modern mass media--that appealed to millions of ordinary people, as well as the elites in America and Europe. Concocting simple stunts like elephant parades, Lipton mastered the new art of obtaining free publicity. With shameless self-promotion, he became one of the world's most eligible bachelors and a patron of the poor, and he ultimately reached legendary heights when he revived the competition for the America's Cup. With one losing attempt after another, the gallant Lipton, who didn't even know how to sail his own yacht, became ever more popular. D'Antonio's biography brings to vivid life this remarkable figure. Ingen biblioteksbeskrivelser fundet. |
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