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Cradle to Cradle: Remaking the Way We Make Things (2002)

af William McDonough, Michael Braungart

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingOmtaler
1,949338,446 (4.01)31
"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.… (mere)
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» Se også 31 omtaler

Viser 1-5 af 33 (næste | vis alle)
The premise is great, but even when the author mentions the destruction of an ecosystem (such as the Exxon Valdez oil spill) there is no mention of the indigenous people whose lives, livelihoods, communities, and way of life were also destroyed.
The author also claims that pollution and other aspects of non-sustainable manufacturing are not because of immoral corporate decisions, but just "outdated design". Yikes. ( )
  EmberMantles | Jan 1, 2024 |
I won a copy from an eco contest! I heard so much about it and finally had a chance to read it. Initially I thought it would have been a stiff and dry read, but it's incredibly enjoyable to read (for an econerdy gal like me) and truly gives me hope for humans and concern for not only ourselves but for the impact we have on the planet and on generations of life forms to come. ( )
  AAPremlall | Jul 23, 2023 |
Great book. Liked it a lot. ( )
  bloftin2 | May 4, 2023 |
3.25 stars

The authors are an architect and a chemist who work together to make/create more environmentally-friendly/sustainable items. They actually start off by saying that what we mostly do now is not good enough; that is, there are still issues with trying to be not “as bad” vs. all-out bad. They want to make things “good” (for human health, for the environment, and even for company’s/industry’s bottom lines, economically. They say it can be done (and they have examples of things they’ve done working with various companies to do those things).

It’s probably something we need to hear, but it’s new, and so for some things, I had a hard time wrapping my head around the ideas: eco-effective vs eco-efficient, upcycling vs downcycling, biological nutrients and technical nutrients, and more. I think I figured out downcycling -- when we currently recycle, this is what happens. This means that the items we recycle are being reused/remade, but they are of lower quality. Because they are of lower quality, more potential toxins/chemicals need to be added to “shore things up”, so to speak. I’m probably not explaining that well.

They did have some good examples and I think they are probably correct in what they are suggesting, but it was hard for me to figure all of it out. Maybe there needs to be more written on this, as the more I read, I’ll likely clue in a bit better. But what’s unfortunate (and I hadn’t realized) is that this book was published 20 years ago, in 2002. Without having heard much more about these concepts, I’m concerned that they haven’t really taken root, still. ( )
  LibraryCin | May 1, 2022 |
Great intro to upcycling and more. Still don’t know how we can move from local, 30 years old project to a global change. I felt both super optimistic and doubtful at the same time. Gonna think more about the materials themselves when buying or building. ( )
  jbrieu | Nov 6, 2020 |
Viser 1-5 af 33 (næste | vis alle)
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McDonough, Williamprimær forfatteralle udgaverbekræftet
Braungart, Michaelhovedforfatteralle udgaverbekræftet
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'The world will not evolve past its current state of crisis by using the same thinking that created the situation.'
Albert Einstein
'Glance at the sun.
See the moon and the stars.
Gaze at the beauty of earth's greenings.
Now, think.'
Hildegard von Bingen
'What you people call your natural resources our people call our relatives.'
Oren Lyons, faith keeper of the Onondanga
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To our families, and to all of the children of all species for all time
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In the twenty-some years since I came up with the phrase "cradle to cradle", it has become as complicated as a musical score.
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We did not design the materials of this book. After years of analyzing and testing polymers to replace paper, we were delighted when designer Janine James happened to mention our search to Charlie Melcher of Melcher Media. Melcher was working with a paer adapted from a polymer blend that had been used to label detergent bottles, so that the labels could be recycled along with the bottles instead of being burned off...When Michael tested it, he found that it off-gassed similarly to a conventional book. But it could be recycled, and more to the point, it has the potential to be upcycled: dissolved and remade as polymer of high quality and usefulness.
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"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

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