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Panthers, Hulks and Ironhearts: Marvel, Diversity and the 21st Century Superhero (2021)

af Jeffrey A. Brown

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Marvel is one of the hottest media companies in the world right now, and its beloved superheroes are all over film, television and comic books. Yet rather than simply cashing in on the popularity of iconic white male characters like Peter Parker, Tony Stark and Steve Rogers, Marvel has consciously diversified its lineup of superheroes, courting controversy in the process. Panthers, Hulks, and Ironhearts offers the first comprehensive study of how Marvel has reimagined what a superhero might look like in the twenty-first century. It examines how they have revitalized older characters like Black Panther and Luke Cage, while creating new ones like Latina superhero Miss America. Furthermore, it considers the mixed fan responses to Marvel’s recasting of certain “legacy heroes,” including a Pakistani-American Ms. Marvel, a Korean-American Hulk, and a whole rainbow of multiverse Spidermen. If the superhero comic is a quintessentially American creation, then how might the increasing diversification of Marvel’s superhero lineup reveal a fundamental shift in our understanding of American identity? This timely study answers those questions and considers what Marvel’s comics, TV series, and films might teach us about stereotyping, Orientalism, repatriation, whitewashing, and identification.… (mere)
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An interesting if too academic take on the increasing diversity of superheroes in the Marvel Universe. I was hoping more time would be spent delving into the Comicsgate controversy, but it's just mentioned in passing as most time is spent analyzing the actual comic books and shows.

Chapters focus on all the iterations of Spider-Man, the All-New All-Different initiative, Luke Cage's central role in Brian Michael Bendis' Avengers run, the success of the Black Panther movie, the failure and redemption of the Netflix Iron Fist series, overviews of Asian and Latinx heroes, and a look at the Kamala Khan version of Ms. Marvel.

I get the impression the author is a Marvel fanboy and is wont to go easy on the company for past mistakes while playing up every little bit of progress it has made. It makes me want to seek out some of the #ownvoices source material the author was drawing upon to see if there is a more critical take.

I do appreciate that through its examination of Marvel's legacy heroes, the book helped me become aware of how much I fall into the trap of leaving whiteness unmarked. It is something I need to work on.

Side note: The index is a bit odd, inconsistently having separate entries for fictional characters' code names and secret identities, missing several characters entirely, and choosing to exclude the names of all actors in the movies and shows mentioned -- Chadwick Boseman, Scarlett Johansson, Tilda Swinton, Sterling K. Brown, Finn Jones, etc. -- even though they are directly discussed and quoted. ( )
  villemezbrown | Apr 27, 2021 |
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Marvel superheroes embraced the concept of a civil war, first in the 2006-2007 comic book event that crossed over into every Marvel title and then in the blockbuster feature film Captain America: Civil War (2016).
Marvel Comics' massive crossover event Spider-Verse (2014-2015) brought together hundreds of different analogues of their most popular character, Spider-Man, to fight an interdimensional threat to all the Spider people in the multiverse.
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Marvel is one of the hottest media companies in the world right now, and its beloved superheroes are all over film, television and comic books. Yet rather than simply cashing in on the popularity of iconic white male characters like Peter Parker, Tony Stark and Steve Rogers, Marvel has consciously diversified its lineup of superheroes, courting controversy in the process. Panthers, Hulks, and Ironhearts offers the first comprehensive study of how Marvel has reimagined what a superhero might look like in the twenty-first century. It examines how they have revitalized older characters like Black Panther and Luke Cage, while creating new ones like Latina superhero Miss America. Furthermore, it considers the mixed fan responses to Marvel’s recasting of certain “legacy heroes,” including a Pakistani-American Ms. Marvel, a Korean-American Hulk, and a whole rainbow of multiverse Spidermen. If the superhero comic is a quintessentially American creation, then how might the increasing diversification of Marvel’s superhero lineup reveal a fundamental shift in our understanding of American identity? This timely study answers those questions and considers what Marvel’s comics, TV series, and films might teach us about stereotyping, Orientalism, repatriation, whitewashing, and identification.

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