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Indlæser... The Business of Newspapers on the Western Frontieraf Barbara Cloud
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Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. If your focus is Nevada or California or Pacific Northwest this will be a very helpful text. If your focus is in the Rockies, there is some, if the Plains, not much at all. I suspected as much being a U. of NV product, but you can't be sure until you have the text in hand. Although my research doesn't take me across the Rockies, it is still good background and better examples of publishing in the American West during the 19th Century. ( ) ingen anmeldelser | tilføj en anmeldelse
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The thousands of newspapers that were born on the far western frontier in the nineteenth century contributed to the West's social and political development. Newspapers also played an integral role in the region's economic growth because, whatever else motivated their publishers, newspapers were businesses. The Business of Newspapers on the Western Frontier examines the components of the western newspaper business between 1846 and 1890--circulation, advertising, labor, supplies, and other essentials--to show the kinds of problems frontier publishers faced in establishing and operating newspapers in the West. Starting with market conditions and the kinds of people who met the entrepreneurial challenges those conditions presented, the book moves through sources of income and principal expenditures to present a balance sheet that discusses reasons for the many failures and occasional successes. It shows that success or failure had more to do with business ability than journalistic prowess. In many respects frontier publishers' concerns mirrored those of small-town publishers everywhere, but the great distances and rapidly changing conditions of the West compounded the problems. The Business of Newspapers on the Western Frontier provides a behind-the-scenes look at newspaper operation in these challenging circumstances. In doing so, the book shows real people dealing with real problems and dispels many of the myths that cling to the frontier press. No library descriptions found. |
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