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Everyone wants to make a difference in the world, but most have no idea how to maximize their impact. In The Encore Effect, best-selling author and leadership expert Mark Sanborn provides the answer. He leads readers in six practices that will move them beyond excellence to distinction and from mundane to memorable. These principles guide readers to draw on their passion and devote themselves to preparation, practice, presentation, polishing, and finally, avoiding pitfalls. When readers follow these principles they will find that people are attracted to them. More importantly, they’ll find that they now have an influence over others that can impact lives for eternity. By following the six principles of The Encore Effect, readers can: • Deliver a remarkable performance in everything they do • Elevate the performance of the people they lead and influence • Extend and deepen the impact they have on others—even for eternity. This special edition, distributed through the CBA, will include unique content such as scripture verses, biblical illustrations, and discussion questions.