Robert V Kozinets
Forfatter af Netnography: Doing Ethnographic Research Online
Om forfatteren
Robert V. Kozinets is Professor of Marketing at York University in Toronto. He has co-edited a book entitled Consumer Tribes. He has published over 60 chapters and articles in leading journals such as Journal of Consumer Research, Journal of Marketing Research and Journal of Contemporary vis mere Ethnography. vis mindre
Værker af Robert V Kozinets
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- 3
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- 53
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- #303,173
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- 3.7
- ISBN
- 10
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- 2