Get Your Business on the Web! Moving your existing business toward the Web is the wave of the future. But where, and how, do you start? How do you take advantage of the many new features of the Internet to promote and sell your products or services? Do you want customers to find you, or do you want to find new customers? And will you make money from your site? In The Everything Online Business Book, Internet business expert Rob Liflander introduces readers to the basics of creating a Web business, whether from an existing "bricks and mortar" business or an entirely new venture. Covering every aspect of the process, he outlines step-by-step instructions on site development, design, and the tools you'll need to access the Web's hottest interactive features. More importantly, he covers every aspect of what it will take to make your business work, including Web-focused advice for sales and marketing, customer service, fulfillment, and much more. It includes: * Defining the goals and objectives of your new online business * The business rules of the online world versus the real world * How to create attention and draw traffic to your site * What you need to know about hardware, software, and Web site building tools * Understanding security issues and how to protect your Web site.