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Indlæser... Damage Control (Revised & Updated): The Essential Lessons of Crisis Managementaf Eric Dezenhall
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No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes?and debacles?of modern business, politics, and entertainment.You'll discover:? Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.? Why Audi never fully recovered from driver accusations of ?sudd Ingen biblioteksbeskrivelser fundet. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)303.6Social sciences Social Sciences; Sociology and anthropology Social Processes Conflict and conflict resolution ; ViolenceLC-klassificeringVurderingGennemsnit:
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