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Charlie Ridge has one small goal in life - to be the Greatest Blogger in the World. The internet has been in a frenzy since a competition began to win the website address www.thegreatestbloggerintheworld.com, and Charlie is making sure he's the number one contender. Charlie has plenty to blog about - his best mate Phattius Beats, who runs an illegal red-cordial business at school; his little brother, who insists on wearing a tuxedo to kinder; and his number one crush, who is the teacher's pet and always wears knee-high boots. Oh, and his pet duck, Barcode. Then some really blog-worthy things happen. When the school mascot is stolen and a multinational corporation tries to take over the school formal, Charlie has his chance to Be the Hero, Get the Girl and Save the Day. That's got to give him a leg up on the quest to be the Greatest Blogger in the World.