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Indlæser... Beauty Imagined: A History of the Global Beauty Industryaf Geoffrey Jones
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Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. A very good potted history of the beauty industry that, whilst rightly focusing on the 2 main centres of the industry - Paris and New York - also covers trends and developments in developing markets, particularly India and China well. Jones identifies the pioneers of the industry, the difficulties and mistakes of major corporations trying to incorporate beauty businesses into their portfolios, the rise and fall of major brands and houses such as Coty, Helena Rubinstein and Revlon, and the challenges of maintaining global brands with local market characteristics. If I have a gripe it is that the editing could have been tighter (some of the information, such as Unilever's abortive takeover of L'Oreal, is mentioned in multiple chapters) and that there is perhaps an over focus, and very uncritical focus on L'Oreal. I for one would have appreciated further discussion of L'Oreal's takeover of the Body Shop and the success or otherwise of that. But still a very informative and enjoyable work ( ) ingen anmeldelser | tilføj en anmeldelse
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew. No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)338.76685509Social sciences Economics Production Business Enterprises By Industry Chemical TechnologyLC-klassificeringVurderingGennemsnit:
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