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Switch: How to Change Things When Change Is…
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Switch: How to Change Things When Change Is Hard (original 2010; udgave 2010)

af Chip Heath (Forfatter)

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingOmtaler
2,931684,802 (4.05)17
Business. Psychology. Nonfiction. Self Help. HTML:Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind??that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
? The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
? The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
? The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing you
… (mere)
Medlem:danielmuldoon
Titel:Switch: How to Change Things When Change Is Hard
Forfattere:Chip Heath (Forfatter)
Info:Crown Business (2010), Edition: 1st, 305 pages
Samlinger:Dit bibliotek
Vurdering:
Nøgleord:Ingen

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Switch: How to Change Things When Change Is Hard af Chip Heath (2010)

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» Se også 17 omtaler

Engelsk (64)  Spansk (2)  Hollandsk (1)  Alle sprog (67)
Viser 1-5 af 67 (næste | vis alle)
This book followed Drive pretty quickly on my reading list. Switch was more applicable to my everyday work because I had specific habits of teaching that needed to change. The tips given by Chip and Dan Heath were actionable, measurable, and accomplishable. Much more applicable than bigger ideas about motivation in other books on the same topic. ( )
  ohheybrian | Dec 29, 2023 |
How to engineer change—a refreshing shift in my perspective after writing a book about how to navigate change.

A clear explanation of the aspects involved in change—reason, emotion, the path, with illustrations of successful applications of wisdom that takes these aspects into account. Illuminating and educational read that kept me engaged throughout. ( )
  rebwaring | Aug 14, 2023 |
A good new year book. I found the concept of bright spot thinking/problem solving to be particularly interesting, could be very useful at work. ( )
  beentsy | Aug 12, 2023 |
As in almost every case, the contemporary American approach to well-known topics relate to (not only) organisational behaviour is the one of focusing on a few, powerful metaphors and using them to refresh old concepts. This book is no exception: here the topic is change management, the concepts are the role of clear objectives, motivation and environment and the metaphors are "the rider", "the elephant", "the path". ( )
  d.v. | May 16, 2023 |
Switch has just the right balance of background and tips for a practical book. These two factors combine to generate a framework for causing change that is easy to remember, yet thorough enough to feel like it will be effective. This book is definitely going on my shortlist of leadership and communication books to read again. ( )
  eri_kars | Jul 10, 2022 |
Viser 1-5 af 67 (næste | vis alle)
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Business. Psychology. Nonfiction. Self Help. HTML:Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind??that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
? The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
? The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
? The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing you

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