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Indlæser... Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (udgave 2009)af David Kord Murray
Work InformationBorrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others af David Kord Murray
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Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. This audio delivers on its title. It explores originality and gives a systematic ways to create new ideas. His main point is that innovation comes about by combining what is already known in a unique way. One of the best audio's I have listened to this year and one I plan to listen to again. ( ) A reliable and systematic way to be creative? Sounds oxymoronic but I think it is not. When I posed this problem to myself I came up with this: make a list of ten recent technology breakthroughs and put them on both the horizontal and vertical sides of a matrix. At each cell (off the diagonal) try to think of a way they can interact. You just went from ten to ninety possibilities. The basis for coming up with something new is growing explosively. This book has the wrong title. The brilliance is in your combination of ideas - on their own they may be ordinary. We are talking about brilliant borrowing. ingen anmeldelser | tilføj en anmeldelse
Hæderspriser
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions. No library descriptions found. |
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