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Indlæser... Elite China: Luxury Consumer Behavior in China (udgave 2008)af Pierre Xiao Lu
Work InformationElite China: Luxury Consumer Behavior in China af Pierre Xiao Lu
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market. No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)330.16Social sciences Economics Economics Theory Wealth; InequalityLC-klassificeringVurderingGennemsnit:
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