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Influence: The Psychology of Persuasion…
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Influence: The Psychology of Persuasion (Collins Business Essentials) (original 1993; udgave 2006)

af Cialdini Robert B. (Autor)

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingOmtaler
3,280503,066 (4.2)9
Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.… (mere)
Medlem:fskdfl
Titel:Influence: The Psychology of Persuasion (Collins Business Essentials)
Forfattere:Cialdini Robert B. (Autor)
Info:Harper Collins USA (2006), Edition: 01, 336 pages
Samlinger:Dit bibliotek
Vurdering:
Nøgleord:Psychology, Persuasion, Communication, Marketing, Influence, Business, Social Psychology, Advertising, A2

Detaljer om værket

Influence: The Psychology of Persuasion af Robert B. Cialdini (Author) (1993)

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» Se også 9 omtaler

Engelsk (46)  Russisk (1)  Spansk (1)  Alle sprog (48)
Viser 1-5 af 48 (næste | vis alle)
3.5 stars. ( )
  Sara_Lucario | Oct 19, 2021 |
The topic and ideas presented themselves were strong and salient. However, I believe because most of the arguments presented in this book have either been refuted since it was written or has become part of common knowledge in Psychology that I found it a boring read.

I think this book is best read by people who want a good introduction to the Psychology of persuasion.

However, If you're already familiar with Cognitive Biases, and social Psychology this might not be the most engaging read. I'd say my biggest gripe was that the author would write in 3-4 pages what he had already made clear in one paragraph. ( )
  SeekingApatheia | Apr 13, 2021 |
"Influence happens when a person believes in the dream of another person through listening, assessing, and in seeing the benefit of helping the other person by being persuasive towards the other person in following their conscious and their own mind."
1 stem Kaianna | Mar 2, 2021 |
Written in high level English but easy to understand, he presents six principals of persuasion in high level of detail within every chapter relevant to one principal concentrating on automatic human actions in real life. He introduces several examples and defines where it’s most powerful in a conversational way, illustrating the concept of every principal that makes the reader ask questions about the application of this principal in his field of expertise. He defines the variances of city and suburban human psychology and shows how the principals interact with each other in real life. Reading the book provides a framework for psychology self assessment based on the principals as indicators of measurement; readers in reading chapters connect the principal effect with incidence they experienced in their life. In some areas of the book, the reader loses interest in reading because it becomes dry because of the examples related to military and secret service.
Continue reading: https://husamtalib.com/influence/ ( )
  husamTalib | Jan 4, 2021 |
I learned tons about how we’re constantly bamboozled by our human tendencies. I listened to the audiobook of this, so I’m going to try to go back and take notes on it or use somebody else’s notes to summarize it for me. Worth a read if you want to be a better negotiator. ( )
  pmichaud | Dec 21, 2020 |
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Forfatter navnRolleHvilken slags forfatterVærk?Status
Cialdini, Robert B.Forfatterprimær forfatteralle udgaverbekræftet
Quadrio, AssuntoForordmedforfatteralle udgaverbekræftet
Noferi, GabrieleOversættermedforfatternogle udgaverbekræftet
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This book is dedicated to Chris, who glows in his father's eye.
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I can admit it freely now.
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After a suicide has made front-page news, airplanes - private planes, corporate jets, airliners - begin falling out of the sky at an alarming rate. (pp. 143-4)
Our best evidence of what people truly feel and believe comes less from their words than from their deeds. Observers trying to decide what a man is like look closely at his actions. What the Chinese have discovered is that the man himself uses this same evidence to decide what he is like. His behavior tells him about himself; it is a primary source of information about his beliefs and values and attitudes. Understanding fully this important principle of self-perception, the Chinese set about arranging the prison-camp experience so that their captives would consistently act in desired ways. Before long, the Chinese knew, their actions would begin to take their toll, causing the men to change their views of themselves to align with what they had done. (pp. 75-6)
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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