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Indlæser... Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated) (udgave 2004)af Michael Silverstein
Work InformationTrading Up: The New American Luxury af Michael Silverstein
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Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. I mostly picked this up because it was the best choice at the airport bookstore, but I had also read intriguing reviews. And I figured I was one of the consumers this book is about; I buy many of the brands they discuss. It's mostly written as a guide to marketing to these consumers, but it's still an interesting read when you're just a consumer rather than a brand owner. I don't feel manipulated after reading it. It makes homeowning sound dangerously expensive in ways I hadn't considered. Some of the numbers seemed off -- I only earn about half the salary they give for the official demographic that buys these products. Everything else rang true, however. In quoting random consumers, there seemed to be an unusually high number of librarians. ( ) ingen anmeldelser | tilføj en anmeldelse
Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.' No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)339.470973Social sciences Economics Macroeconomics and related topics Factors Impacting GDP Consumption History, Geography, PeoplesLC-klassificeringVurderingGennemsnit:
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