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Indlæser... Social Media Marketing: An Hour a Dayaf Dave Evans
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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube. No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)658.872Technology Management and auxiliary services Management Of MarketingLC-klassificeringVurderingGennemsnit:
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The book presents the plan for you to implement social media in your company by devoting an hour a day to the study and is divided up by weeks, days and months; counting down until you are ready to present your case to the appropriate people. It is well written and detailed and as referenced above, very organized and chock full of numerous charts, graphs, illustrations and screenshots showing examples of the material being covered.
However, the information, particularly in this original edition of the book, is now quite dated and the majority of social media sites referenced are no longer in existence; which, of course, impedes the effectiveness of the program outlined. That being said, alot of the information is still useful and the basic tenets of the marketing principles remain the same.
In fact, this book now holds some nostalgia factor harking back to the early days of social media; when it appeared far more innocent and unharmful than it has turned out to be in recent years. Back to a time before the average person foresaw the corrupt uses to which it was going to be put to by so many including greedy, billionaire, megolamaniac owners that have tarnished the top social media sites beyond repair. ( )