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Fremtids-chok (1970)

af Alvin Toffler, Heidi Toffler

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2,206185,101 (3.5)42
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Ignore the year of publication and rest assured — you’re sure to learn something of interest from Alvin Toffler’s Future Shock. Outside of a few dated terms, much of what Toffler speaks to — the social, economic, political, and technological trends of the past, present and future — are addressed through their functional and affective aspects rather than broad speculation over the physical forms and precise implementations to which they are to take. For a book written in 1970, there’s still plenty of relevant information in here to think about.

Toffler begins by giving us a broad overview of the state of contemporary society as it stood just as the USA’s golden age was coming to a close. Much of the initial chapters provide overviews of the sociological and psychosocial viewpoints of an uprooted and hyperactive tech-enabled “technosociety” (one of a few dated terms). Touching on the subjects of alienation, grounding, values and belief systems, a la carte lifestyles, political representation and knowledge, Toffler leaves no stone unturned as he exposes to us to the stark realities of the social dysfunction already well underway at the time of publication. Though it paints a rather bleak image of the future, much of what he speaks to remains entirely relevant today.

Following the bleak evaluation of the foreseeable future insofar as he sees it, Toffler then speaks to the positive benefits and revelations that change is capable of producing. His case for the essential nature of change is well put though, at best, merely levels the scale between the pros and cons of our collective future.

The final bit Toffler falls to a slightly more speculative but entirely theoretical tone in which he discusses some of his own potential solutions to mitigating the worst case social scenarios first presented and to the essential tasks he deemed necessary for our successful, albeit inevitable, march forward in time. ( )
  mitchanderson | Jan 17, 2021 |
Written in 1970, this is an interesting overview and forecast of what was, and what was to come in the fields of information and information sharing, acceleration of the pace of life, materialism and consumption, development of alternative lifestyles. Definitely something to reread at a slower pace. ( )
  resoundingjoy | Jan 1, 2021 |
One of the first "big thinking" books I read, and read it twice as an early-2o's still-teenager.

Largely true today and written back in the stone age, what, the 1970's?

I would still recommend it to those turning to face the facebook world, alienation and over choice. ( )
  GirlMeetsTractor | Mar 22, 2020 |
Đây là một tác phẩm rất hay, dự báo về tương lai của xã hội siêu công nghiệp sắp đến, một cuộc cách mạng còn sâu rộng hơn cuộc cách mạng công nghiệp ở thế kỷ 17, 18, vì không chỉ ảnh hưởng đến kinh tế mà còn liên quan đến mọi khía cạnh khác của xã hội. Sự thay đổi của xã hội sắp đến không chỉ ở sự khác biệt so với hiện tại, mà còn là tốc độ của thay đổi, nó xảy ra với một nhịp độ đến chóng mặt, tác động không chỉ đối với từng cá nhân, mà còn đối với tập thể, quốc gia, tạo ra cái gọi là “Cú shock tương lai”, một từ do tác giả đưa ra, đã bắt đầu biến thành ngôn ngữ thông dụng trong báo chí, sách và cả từ điển. Cú sốc tương lai (Future Shock) là một trong bộ ba tác phẩm nổi tiếng đã đưa tác giả lên vị trí "nhà tương lai học lừng danh".
  Phuong_Susu | Apr 4, 2016 |
I don't think I can add much to what has been said about this book. The only thing I will note is that while he never says that fast-paced change is wrong, the tone of the first half clearly implies it - a kind of shock tactics - and only then does he say that what we need is not less change but "a different change." Later still he goes further and says "clearly we need not less change but more change." And that's after scarring the pants off us! Still, this book book was ground-breaking in it's day and although it might seem (in parts) like a collection of anecdotes strung together, it still qualifies a seminal work that caught the world's attention. ( )
  philAbrams | Aug 13, 2015 |
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For Sam, Rose, Heidi and Karen, My closest links with time ...
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In the three short decades between now and the twenty-first century, millions of ordinary, psychologically normal people will face an abrupt collision with the future.
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...advancing technology tends to lower the costs of manufacture much more rapidly than the costs of repair work. The one is automated, the other remains largely a handcraft operation. This means that it often becomes cheaper to replace than repair. It is economically sensible to build cheap, unrepairable, throw-away objects, even though they may not last as long as repairable objects.
In the technological systems of tomorrow - fast, fluid and self-regulating - machines will deal with the flow of physical materials; men with the flow of information and insight. Machines will increasingly perform the routine tasks; men the intellectual and creative tasks. Machines and men both, instead of being concentrated in gigantic factories and factory cities, will be scattered across the globe, linked together by amazingly sensitive, near-instantaneous communications. Human work will move out of the factory and mass office into the community and the home.
As we move from poverty toward affluence, politics changes from what mathematicians call a zero sum game into a non-zero sum game. In the first, if one player wins another must lose. In the second, all players can win. Finding non-zero sum solutions to our social problems requires all the imagination we can muster. A system for generating imaginative policy ideas could help us take maximum advantage of the non-zero opportunities ahead.
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