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Indlæser... Clicks, bricks & brandsaf Martin Lindstrom
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The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited consumer support? With a mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, Lindstrom gives retailers and dot.com companies a clear picture of how to make successful clicks and bricks marriages. No library descriptions found. |
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