"This is the inside, untold story of one of the most successful, memorable advertising campaigns over." "If ever a bottle cried out for a biography, this strange little bottle that looks like something from an apothecary's shop, is the one. Placing it on the shelves of U.S. liquor stores made some careers and broke others, won awards for some and had them unceremoniously whisked away, created fortunes and brought down a ministry." "Carl Hamilton, one of Sweden's leading columnists who is known for his black wit, creates vivid scenes that border on the surreal as he describes all of the interests and pressures that were focused on creating this one product. He portrays everyone, from the individuals who were fighting for their ideas to the advertising agencies who were jockeying for position, rejecting the ideas, and then claiming them as their own, to the Swedish government's own absurdities." "Absolut is all about money, advertising politics, pop culture, and the high-flying eighties all rolled into one, complete with wicked ironies and a few heartbreaks. In the end, Hamilton reveals how something was made out of nothing, clearly enjoying every minute of the telling."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved