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Navigating the Partnership Maze: Creating Alliances That Work (udgave 2002)
af Sarah Gerdes
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Navigating the Partnership Maze: Creating Alliances That Work af Sarah Gerdes
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Nationally-recognized partnership expert Sarah Gerdes has developed a unique approach to creating business partnerships that work. Called AllianceMapping, her approach has been adopted by IBM, Microsoft, Hewlett Packard, Sony, Bank of America, and dozens of other companies -- with impressive results. Using Alliance Mapping, these companies have been able to shave hundreds of hours and tens of thousands of dollars from what can be an arduous and very risky process and established investment, distribution, joint development, and marketing agreements with outstanding results. Why does AllianceMapping work? Because it is a proven, systematic approach to navigating the complicated maze that leads to profitable partnership relationships. From identifying potential partners to structuring partner agreements to negotiating partnership contracts and evaluating partner performance, the AllianceMapping process serves as a roadmap that guides partners step-by-step along the path to successful and profitable partnership arrangements. Navigating the Maze shows how to put AllianceMapping to work, whether you want to create a partnership between companies of two people or companies of 2,000, whate
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