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For the past three decades, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It’s specifically designed to support you on your journey to a fulfilling and financially rewarding career. In the pages of this time-tested book, you will find everything you need to launch and effectively manage a thriving practice, or successfully work for a company. You will also find practical, innovative tools and tips on how to market your skills, work smarter, develop alliances through networking, fine-tune your communication skills, increase profits, and create a dynamic online presence.

A newly revised edition of a book that has been used by schools for years. This edition provides the reader with more tools to increase profits, work smarter, develop alliances, and enhance communications. The book helps to learn proven, innovative, practical methods for increasing success while running a business with integrity. Topics covered in the book include marketing, client retention, professionalism, referrals. planning, insurance billing, startup, choosing advisors, ethics, designing promotional material, self-management, finding a location, time management, diversification and networking. The book also contains numerous illustrations, charts and checklists, samples of ads, promotional materials and contracts, 30 updated, reproducible business forms, and two new chapters titles Therapeutic Communications and Conscious Business.

This purpose of this book is to assist healing arts practitioners in having a fulfilling, successful practice. Many healing arts practitioners are right-brain oriented (intuitive and creative) and have not learned the skills that are necessary to run a business. Even those who have been in practice for many years have not fully developed these skills. There are many talented practitioners who are not even coming close to reaching their earning potential. This book is a comprehensive resource tool for use throughout your career. It is designed for those of you who are in business for yourself, work for someone else, are still in school, or are just thinking about getting into this field. Not everyone is meant to be an entrepreneur but you will always be a healing arts practitioner. And that means you will ultimately be the one who is responsible for getting and retaining regular clients.This book covers the major aspects of building and maintaining a successful practice. You may find that you only need to concentrate on certain aspects of this book, depending on your business experience and the degree of clarity you possess. Some of the topics may not be relevant to you now, but may become so in the future. A section on self-management has been included to assist you in achieving ongoing success.

This purpose of this book is to assist healing arts practitioners in having a fulfilling, successful practice. Many healing arts practitioners are right-brain oriented (intuitive and creative) and have not learned the skills that are necessary to run a business. Even those who have been in practice for many years have not fully developed these skills. There are many talented practitioners who are not even coming close to reaching their earning potential. This book is a comprehensive resource tool for use throughout your career. It is designed for those of you who are in business for yourself, work for someone else, are still in school, or are just thinking about getting into this field. Not everyone is meant to be an entrepreneur but you will always be a healing arts practitioner. And that means you will ultimately be the one who is responsible for getting and retaining regular clients.This book covers the major aspects of building and maintaining a successful practice. You may find that you only need to concentrate on certain aspects of this book, depending on your business experience and the degree of clarity you possess. Some of the topics may not be relevant to you now, but may become so in the future. A section on self-management has been included to assist you in achieving ongoing success.