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Storyselling for Financial Advisors : How…
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Storyselling for Financial Advisors : How Top Producers Sell (udgave 2000)

af Scott West (Forfatter)

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingSamtaler
682308,390 (4)Ingen
Learn what makes a client trust you to be their financial advisor.  Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.… (mere)
Medlem:WylieFam
Titel:Storyselling for Financial Advisors : How Top Producers Sell
Forfattere:Scott West (Forfatter)
Info:Kaplan Publishing (2000), 246 pages
Samlinger:Dit bibliotek
Vurdering:
Nøgleord:Ingen

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Storyselling for Financial Advisors : How Top Producers Sell af Scott West

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The book spent the front part convincing you why storytelling works. Unfortunately, very little technique is taught.

Later on, the book teaches you how to identify and handle different clients but very little is shared about story telling.

The stories given are alright but very few of them are actually funny.

This book is still very important to me nonetheless. ( )
  Wendy_Wang | Sep 28, 2019 |
The book spent the front part convincing you why storytelling works. Unfortunately, very little technique is taught.

Later on, the book teaches you how to identify and handle different clients but very little is shared about story telling.

The stories given are alright but very few of them are actually funny.

This book is still very important to me nonetheless. ( )
  Jason.Ong.Wicky | Oct 9, 2018 |
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Learn what makes a client trust you to be their financial advisor.  Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

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