Klik på en miniature for at gå til Google Books
Indlæser... Introducing Marketing Research (udgave 2002)af Paul Baines (Forfatter)
Work InformationIntroducing Marketing Research af Paul Baines
Ingen Indlæser...
Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. Ingen anmeldelser ingen anmeldelser | tilføj en anmeldelse
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups - Baines and Chansarkar redress this imbalance. Written as an introduction to marketing research for students taking a one-semester module Introducing Market Research includes chapters on business to business marketing research and Internet marketing research. The authors adopt a practical focus and include numerous practical examples as well as coursework assignments. No library descriptions found. |
Current DiscussionsIngen
Google Books — Indlæser... GenrerMelvil Decimal System (DDC)658.83Technology Management and auxiliary services Management Of MarketingLC-klassificeringVurderingGennemsnit: Ingen vurdering.Er det dig?Bliv LibraryThing-forfatter. |