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Indlæser... Pricing: Making Profitable Decisionsaf Kent B Monroe
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Synthesizing marketing and economic principles, this updated edition of Pricing provides a basis for analyzing pricing alternatives within legal and corporate constraints.In accessible language, the author explains the economic underpinnings of pricing decisions. Actual examples from AOL, PepsiCo, AT&T, and Boeing help readers better understand topics such as supply and demand, quality perception, and price premiums. No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC-klassificeringVurderingGennemsnit:
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