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Indlæser... Managing Major Accounts: Shaping and Exploring Your Firm's Tangible Assets (Mcgraw-Hill Marketing for Professionals,)af Chris Steward
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This book seeks to show that there are unique but usually intangible assets which can be shaped and exploited to create a market differentiation. It shows how to develop account strategy and gives tools and tactics of account management practice. No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)658.81Technology Management and auxiliary services Management Of MarketingLC-klassificeringVurderingGennemsnit: Ingen vurdering.Er det dig?Bliv LibraryThing-forfatter. |