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Indlæser... Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changingaf Mikela Tarlow
   Ingen Der er ingen diskussionstråde på Snak om denne bog.  chellerystick | Jan 1, 2009 |  ingen anmeldelser | tilføj en anmeldelse
The business world is changing quickly. Nothing is certain and to succeed today you need the ability to move rapidly, change directions and not be weighed down by ritualised responses and patterns. This volume seeks to show how you can apply the nomadic lifestyle of primitive civilizations to being successful in a digital world. It discusses how we can learn from the Aborigine's view of the world - they believe that all things are connected, every relationship influences every other relationship, and reality is not fixed, but fluid and continually shaped by the beliefs we have about it. Based on this, the authors reveal how the fast-paced, modern-day business world can respond to this unlimited range of possibilities, and how, if we are to succeed, we have to shift our marketing beliefs and trust our instincts. No library descriptions found. |
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 Google Books — Indlæser...GenrerMelvil Decimal System (DDC)658.514Technology Management and auxiliary services Management Of ProductionLC-klassificeringVurderingGennemsnit: (3.38)
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The 2 is for the conceit that "aboriginal" peoples have special access to the connectedness of the world. This may have some cultural basis, but the Tarlows do not provide enough evidence for me to believe it. In general, I need some convincing to believe that modern Western civilization is either dramatically better or dramatically worse than the average. These things tend to get simply asserted, without proof or nuance. The Tarlows' tendency to do this, as well as lumping together Australian aboriginals with the Hopi and other cultures, really undermined the believability of their thesis. (Not that I don't love Spider Grandmother; truly I do.)
On the other hand, as metaphor, there is some powerful imagery here to play with. If you throw out the literal senses and just think about the metaphorical possibilities, there is a lot of rich material here to think about.
Consider skimming this one. Instead spend the time you would have spent reading more thoroughly playing with the metaphors you pick up from the Tarlows. (