HjemGrupperSnakMereZeitgeist
På dette site bruger vi cookies til at levere vores ydelser, forbedre performance, til analyseformål, og (hvis brugeren ikke er logget ind) til reklamer. Ved at bruge LibraryThing anerkender du at have læst og forstået vores vilkår og betingelser inklusive vores politik for håndtering af brugeroplysninger. Din brug af dette site og dets ydelser er underlagt disse vilkår og betingelser.
Hide this

Resultater fra Google Bøger

Klik på en miniature for at gå til Google Books

Indlæser...

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of…

af Anne Elizabeth Moore

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingSamtaler
1174177,908 (3.26)Ingen
For years the DIY punk / underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens to cultural resistance when it becomes just another marketing platform? Unmarketable examines the corrosive effects of corporate infiltration of the underground - a lively, funny and much-needed look at what this means for activism, commerce and intebrity in a world dominated by corporations.… (mere)
Ingen
Indlæser...

Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog.

Der er ingen diskussionstråde på Snak om denne bog.

Viser 4 af 4
My review is up at my blog.

A snippet thou:

If you eschew Target to make your own clothes, buy from your local grocery & prefer Bust to Cosmo, would you take $2,000 from Ford to help spread the word about their new electric car? That's the main premise to Unmarketable: Brandalism, Copyfighting, Mocketing and the Erosion of Integrity by Anne Elizabeth Moore, but this is not just a book for the DIY/punk crowds. By giving us case studies on how easily some fairly indy people sell out, including the author, it forces those of us, like me, who don't claim an indy or DIY label to consider "How much is my work worth?", "When was the last time I sold out?" and "Do I even care?"
  roniweb | May 30, 2019 |
It would be a gross and offensive over-simplification to suggest that this is a marketing book. Yes, AEM does a great job of showing how corporate interests -in their rush to find new and fresh ways to reach an ever-more jaded pool of consumers- uses and twists the tools of DIY culture... But in doing so she navigates the notoriously sticky concepts of integrity, originality, and keeping-one's-hands-clean in the realm of cultural creativity.

While folks on the wrong side of this issue will undoubtedly see it as a primer on "how-to" exploit the creative work of folks operating on the fringes, it seems to me that it's an eloquent call for cultural creatives to NOT PLAY THE GAME... to resist the structure by consistently redefining the tools and the rules... Anne never downplays the complexities and difficulties of producing in this environment... but she does at least provide a partial map of the mine field... GREAT STUFF. ( )
  JohnHastie | Apr 5, 2013 |
An extremely honest (and often self-critical) examination of the ways that punk, underground, and DIY cultures have been co-opted by mainstream corporations from the 1990s to today, at the expense of integrity on both sides. Good for fans of Naomi Klein's "No Logo" and for moving beyond the marketing frenzy that December has become. -Emily
  skylightbooks | Feb 6, 2008 |
The most depressing book I've read in quite a while. ( )
1 stem mlcastle | Dec 5, 2007 |
Viser 4 af 4
ingen anmeldelser | tilføj en anmeldelse
Du bliver nødt til at logge ind for at redigere data i Almen Viden.
For mere hjælp se Almen Viden hjælpesiden.
Kanonisk titel
Originaltitel
Alternative titler
Oprindelig udgivelsesdato
Personer/Figurer
Vigtige steder
Vigtige begivenheder
Beslægtede film
Priser og hædersbevisninger
Indskrift
Tilegnelse
Første ord
Citater
Sidste ord
Oplysning om flertydighed
Forlagets redaktører
Bagsidecitater
Originalsprog
Canonical DDC/MDS

Henvisninger til dette værk andre steder.

Wikipedia på engelsk

Ingen

For years the DIY punk / underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens to cultural resistance when it becomes just another marketing platform? Unmarketable examines the corrosive effects of corporate infiltration of the underground - a lively, funny and much-needed look at what this means for activism, commerce and intebrity in a world dominated by corporations.

No library descriptions found.

Beskrivelse af bogen
Haiku-resume

Quick Links

Populære omslag

Vurdering

Gennemsnit: (3.26)
0.5
1
1.5
2 5
2.5
3 5
3.5 2
4 5
4.5
5 2

Er det dig?

Bliv LibraryThing-forfatter.

 

Om | Kontakt | LibraryThing.com | Brugerbetingelser/Håndtering af brugeroplysninger | Hjælp/FAQs | Blog | Butik | APIs | TinyCat | Efterladte biblioteker | Tidlige Anmeldere | Almen Viden | 155,716,211 bøger! | Topbjælke: Altid synlig