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Franchise: The Golden Arches in Black…
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Franchise: The Golden Arches in Black America (udgave 2020)

af Marcia Chatelain (Forfatter)

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553374,878 (3.3)Ingen
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--… (mere)
Medlem:nlmii
Titel:Franchise: The Golden Arches in Black America
Forfattere:Marcia Chatelain (Forfatter)
Info:Liveright (2020), Edition: 1, 336 pages
Samlinger:Dit bibliotek
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Nøgleord:to-read

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Franchise: The Golden Arches in Black America af Marcia Chatelain

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Franchise is a history of Black franchising in the United States. It is an interesting look at how Black capitalism came to be seen as a panacea for "solving racism" by providing jobs and opportunities to inner cities. I think the book provides very necessary scholarship into understanding why inner cities are packed full of fast food restaurants even in the absence of grocery stores or other retail stores.

My favorite part of the book was the afterward where the author starts scratching the surface a bit more into how capitalism, even if it centers Black people, is not going to solve issues of racism. Capitalism is the reason why Black folks continue to be disempowered with minimum-wage jobs while taxes continue to get cut and social services go unfunded. This is an important discussion, and something that needs to be changed. ( )
  lemontwist | Dec 29, 2020 |
Loved the premise and was curious to read more about the role of McDonald's in Black America. Not an expert but am familiar with the news and reports of how fast food chains are linked to obesity, the role of advertising, the location of these places, etc. I was curious to read more about this, especially as sometimes franchising locations can be a way to help drive economic growth, bring jobs, etc.

It was an interesting topic but it also wasn't quite what I thought it was. It read like an academic paper on the history of McDonald's in Black America but didn't quite address what the title might imply. I wanted to know more about the role of McDonald's in places such as say food deserts or what differences a franchise located in a predominantly Black area might differ from a white one, etc.

Overall, I wasn't really sure what the author was trying to explain. Some people felt the conclusion helped tie the book together but by the time I got to that point it just felt like it was a little too late and the author had lost me.

It's probably not a bad reference and might be of interest to people interested in the role of fast food chains in Black American history, (especially McDonald's in this case), its impact (or not), etc. However, it is arguably niche, so if you're interested in a general history of McDonald's this is probably not an immediate read for you unless you want more specific information.

Kindle borrow and that was best for me. ( )
  HoldMyBook | Sep 20, 2020 |
All fast food chains, really: Chatelain tracks both how 20th-century America made it possible for white guys like Ray Kroc to get the trust and loans they needed to start franchises and how black entrepreneurs eventually wanted in, only to find that they got the most difficult, oldest, not updated stores in poorer and more dangerous neighborhoods—despite making higher-than-average profits for the franchise in many cases. There’s interesting stuff in here, including on McDonald’s response to the LA riots, but basically it is about how capitalism implicates everyone and there’s no way out individually. ( )
  rivkat | Feb 11, 2020 |
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"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who- in the troubled years after King's assassination- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--

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