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Influencer: Building Your Personal Brand in the Age of Social Media

af Brittany Hennessy

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingSamtaler
702377,975 (3.38)Ingen
Business. Nonfiction. Marketing & Sales. HTML:"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say."
â??Iskra Lawrence, Aerie Model and Instagram star (@iskra)
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If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are todayâ??earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge

Plus tips on:

*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make moneyâ??all while doing what… (mere)
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An almost total waste of time. Thin, empty nonsense aimed rather exploitatively at women seeking to be influencers in beauty and grooming. How did I miss the gist of this on the rack? Sheer rubbish. ( )
  threegirldad | Jul 23, 2019 |
4.5 Easy to read, easy directions and written in understandable terms. Woot Woot ! becoming an influencer is a dream that I and many others have, getting there is not a natural thing. This is a new world and Ms. Hennessy walks us through it gently explaining each step with clear detailing. The relationships building, the contacts, the followers, all of it. I think any vlogger, blogger, online seller, online reviewer, social networker, would find great help between these covers. The book is well organized for quick reference too. Thank you NetGalley and the publishers for a copy to review. ( )
  TheYodamom | Aug 2, 2018 |
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Business. Nonfiction. Marketing & Sales. HTML:"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say."
â??Iskra Lawrence, Aerie Model and Instagram star (@iskra)

If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are todayâ??earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge

Plus tips on:

*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make moneyâ??all while doing what

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