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Indlæser... Managing marketing informationaf Nigel Piercy
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC-klassificeringVurderingGennemsnit: Ingen vurdering.Er det dig?Bliv LibraryThing-forfatter. |