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Indlæser... Building a StoryBrand: Clarify Your Message So Customers Will Listen (udgave 2017)af Donald Miller (Forfatter)
Work InformationBuilding a StoryBrand: Clarify Your Message So Customers Will Listen af Donald Miller
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Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. I could take the constant StoryBrand, StoryBrand Certified Guides, etc. references. Shallow content that is poorly written, like it's written by a 12 year old for other 12 year olds. ( ) A great book describing framework to discover and clarify the message for the company. It is based on the concept that most of the stories we hear or see are the following: A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS. I tend to agree that for quite a lot of cases this is true and reflecting on every capitalized part of this statement could help to communicate much better with your clients. ingen anmeldelser | tilføj en anmeldelse
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leader's face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. No library descriptions found. |
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