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Lower Ed: The Troubling Rise of For-Profit Colleges in the New Economy (2016)

af Tressie McMillan Cottom

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1857146,941 (3.91)1
More than two million students are enrolled in for-profit colleges, from the small family-run operations to the behemoths brandished on billboards, subway ads, and late-night commercials. These schools have been around just as long as their bucolic not-for-profit counterparts, yet shockingly little is known about why they have expanded so rapidly in recent years-during the so-called Wall Street era of for-profit colleges. In Lower Ed Tressie McMillan Cottom-a bold and rising public scholar, herself once a recruiter at two for-profit colleges-expertly parses the fraught dynamics of this big-money industry to show precisely how it is part and parcel of the growing inequality plaguing the country today. McMillan Cottom discloses the shrewd recruitment and marketing strategies that these schools deploy and explains how, despite the well-documented predatory practices of some and the campus closings of others, ending for-profit colleges won't end the vulnerabilities that made them the fastest growing sector of higher education at the turn of the twenty-first century. And she doesn't stop there.… (mere)
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It's been fashionable lately to search for the causes of disaffection in the American electorate in the march of computer automation, the willingness of both political parties of embrace free trade at the expense of the factory worker, and the rift between the educated and the grassroots.

A couple of the better books on the subject I've read include "Hillbilly Elegy: A Memoire of Family and Culture in Crisis" by J.D. Vance and "Strangers in Their Own Land: Anger and Mourning on the American Right," by Arlie Russell Hochschild.

America is not beset with a crisis. It is trying to navigate multiple crises in parallel time some of its own doing and others a function of the times we live in.

There are simply too many guns in too many hands. Alcohol and substance abuse rages across rural and urban landscapes. Computer automation does threaten the workplace of millions. Antipathy toward government and common action forces politicians to abandon public institutions, rail against public health insurance, public education, and environmental regulation.

It is with this backdrop -- and the crisis of leadership in Washington -- that I stumble through Tressie McMillan Cottom's study of American for-profit colleges. This is not a pretty picture. It is yet another condemnation of the failure of public policy to help honest and willing people get out of poverty.

When you dig a little deeper on free market economics, even dig a little deeper on state subsidy of post-secondary education, you find the grubs of free enterprise pick through the most vulnerable to line their pockets with money. Big money.

For even more relevant context I refer you some earlier research on the working poor in the United States: "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich; "Broke, USA: From Pawnshops to Poverty, Inc. - How the Working Poor Became Big Business," by Gary Rivlin; and the magisterial and more recent "Evicted: Poverty and Profit in the American City," by Matthew Desmond. (American publishers sure do go for long titles. Hoo-wee!!)

These are the poverty industries. And many of these colleges qualify as the education factories to keep poor people poor.

McMillan Cottom shows how those on the lower side of the cultural divide game the college grants system to find working capital for new business projects because working capital is is simply not available for black, Hispanic or just plain poor entrepreneurs.

Then there are the pressure sales tactics to get the poor to buy in to college programs with dicey if not outright worthless credentials.

Most despicable of all is the debt the unwitting college graduates accumulate which dwarfs the wages they are likely to get in the health, legal, or beauty industries they are training for. Talk about rip off.

I read this book as read about Republican plans to dismantle the nascent consumer protection agency against financial planning weasels and my stomach turns upside down. White collar crime is every bit as alive and virulent as it was when Barak Obama took office.

People who honestly believe in this sort of deregulation would have been comfortable in the Reconstruction South. Carpetbaggers they were. Carpetbaggers they will ever be.

Many years ago, when I was leaving high school and had dreams of a career in the theatre, I saw many of my peers enter the theatre earning next to nothing to get a shot at something better. The gullibility of youth wasn't lost on shysters and con-men in the vanity industries. Phoney acting studios, modelling agencies, and talent agencies sprung up in the pre-gentrified neighbourhoods of downtown Toronto. They convinced kids to buy photo shoots, "method acting" classes, screen test sessions, and then promised they would get calls from the casting agents that never came.

Some of these operations became fronts for escort services and prostitution. Many exhibited the same high pressure sales tactics Tressie McMillan Cotton outlines here.

Now as a father I see some of those same pressure tactics turned toward parents. Dance classes for their kids can turn into money pits for parents: tuition, endless costumes, travel for competitions, special advanced classes, new footwear, special trainers, and on and on and on.

Parents of young musicians and swimmers and skaters, young hockey players and lacrosse and soccer and baseball leagues tell me the same stories. The list goes on.

All a parent needs to hear is "I think your daughter has a special talent" and you're one step from re-mortgaging the house for something that often amounts to high end daycare. ( )
  MylesKesten | Jan 23, 2024 |
Like the author of this book, I worked for a for-profit college early in my career, and at the time, I didn't fully understand what I had gotten myself into. After I left for another job, I remained fascinated with the industry, which has gone through a lot of turmoil in the past two decades. This book is one of the best and most approachable books on the topic that I've encountered and full of nuance and compassion in its discussion of the students who study at for-profit colleges. While the industry is shrinking and transforming (several large for-profits have shifted to nonprofit status since the publication of this book), this book remains an excellent and relevant study. ( )
1 stem wagner.sarah35 | Apr 22, 2023 |
Some academic books are straightforward enough that they could be written by any qualified scholar within a field that does the research work, more or less. And some books are too original for that. This is definitely the latter, where the author used her years working in for-profit college admissions as the entry point to analyzing why they have expanded so much in the 21st century and what that means for their students.

Anyhow, this is a relatively accessible book that blends that personal experience with a rigorous look into the investors and executives of several types of for-profit schools. No one is really made to be either the villain or the savior of students, and it's a great contribution to how we should make sense of the higher education industry. ( )
  jonerthon | Jul 15, 2020 |
If you've ever asked yourself "who in their right mind would GO to a for-profit school?" then you need to read this book. I just assumed that for-profit colleges were pulling the wool over people's eyes, but this book indicates how much more to the story there is than just marketing. In fact, for-profit schools are another consequence of hundreds of years of racism and the USA's particular flavor of late-stage capitalism. ( )
  lemontwist | Mar 1, 2020 |
Yes, yes, and yes.

Finally got around to putting up a review of sorts (along with another for Jan Neruda's Prague Tales): https://wp.me/p4LPys-pk. ( )
  KatrinkaV | Oct 8, 2019 |
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More than two million students are enrolled in for-profit colleges, from the small family-run operations to the behemoths brandished on billboards, subway ads, and late-night commercials. These schools have been around just as long as their bucolic not-for-profit counterparts, yet shockingly little is known about why they have expanded so rapidly in recent years-during the so-called Wall Street era of for-profit colleges. In Lower Ed Tressie McMillan Cottom-a bold and rising public scholar, herself once a recruiter at two for-profit colleges-expertly parses the fraught dynamics of this big-money industry to show precisely how it is part and parcel of the growing inequality plaguing the country today. McMillan Cottom discloses the shrewd recruitment and marketing strategies that these schools deploy and explains how, despite the well-documented predatory practices of some and the campus closings of others, ending for-profit colleges won't end the vulnerabilities that made them the fastest growing sector of higher education at the turn of the twenty-first century. And she doesn't stop there.

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