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Made to Stick: Why Some Ideas Survive and…
Indlæser...

Made to Stick: Why Some Ideas Survive and Others Die (original 2007; udgave 2007)

af Chip Heath (Forfatter), Dan Heath (Forfatter)

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingOmtaler
3,668742,504 (4.07)25
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.… (mere)
Medlem:adw922
Titel:Made to Stick: Why Some Ideas Survive and Others Die
Forfattere:Chip Heath (Forfatter)
Andre forfattere:Dan Heath (Forfatter)
Info:Random House (2007), Edition: 1st, 291 pages
Samlinger:Dit bibliotek
Vurdering:
Nøgleord:Ingen

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Made to Stick: Why Some Ideas Survive and Others Die af Chip Heath (2007)

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» Se også 25 omtaler

Engelsk (70)  Spansk (2)  Fransk (1)  Tysk (1)  Alle sprog (74)
Viser 1-5 af 74 (næste | vis alle)
A lot of books based on 'rules' or 'principals' seem very arbitrary. The suggestions in this book actually seem pretty right-on. ( )
  mitchtroutman | Jun 14, 2020 |
Very useful, filled with practical examples and ways to implement the tips. Recommend for anyone who'd like to improve her/his communication skills ( )
  decaturmamaof2 | Nov 28, 2018 |
Reading this & another book by the same brothers with a colleague to present at a faculty meeting. It's a clear, specific & frequently funny depiction of why ideas and, esp. for our crowd, lessons in the classroom "stick". They must be simple, unexpected, concrete, credible, emotional, and story-embedded. Lots of compelling anecdotes illustrate. Most interesting, newest-to-me notion was that of the power of identity (i.e., "I am a teacher/Oregonian/etc. & we behave or believe thus & so." ( )
  msmilton | Jul 18, 2018 |
Reading this & another book by the same brothers with a colleague to present at a faculty meeting. It's a clear, specific & frequently funny depiction of why ideas and, esp. for our crowd, lessons in the classroom "stick". They must be simple, unexpected, concrete, credible, emotional, and story-embedded. Lots of compelling anecdotes illustrate. Most interesting, newest-to-me notion was that of the power of identity (i.e., "I am a teacher/Oregonian/etc. & we behave or believe thus & so." ( )
  msmilton | Jul 18, 2018 |
Pourquoi certaines idées survivent et d'autres meurent?
  ACParakou | May 31, 2018 |
Viser 1-5 af 74 (næste | vis alle)
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied.
tilføjet af Katya0133 | RedigerLeadership, George Manthey (Sep 1, 2007)
 
I especially like that this book follows its own rules for stickiness.
tilføjet af Katya0133 | RedigerJournal for Quality & Participation, Rick Maurer (Sep 1, 2007)
 
"Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes.
tilføjet af Katya0133 | RedigerThe Wall Street Journal, Joanna L. Ossinger (Jun 1, 2007)
 
The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process.
tilføjet af Katya0133 | RedigerAdvertising Age, Matt Kinsey (May 14, 2007)
 
Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
tilføjet af Katya0133 | RedigerCommunication World, Bill Combs (May 1, 2007)
 

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Heath, Chipprimær forfatteralle udgaverbekræftet
Heath, Danhovedforfatteralle udgaverbekræftet
Kahlenberg, CharlesFortællermedforfatternogle udgaverbekræftet
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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

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