HjemGrupperSnakMereZeitgeist
Søg På Websted
På dette site bruger vi cookies til at levere vores ydelser, forbedre performance, til analyseformål, og (hvis brugeren ikke er logget ind) til reklamer. Ved at bruge LibraryThing anerkender du at have læst og forstået vores vilkår og betingelser inklusive vores politik for håndtering af brugeroplysninger. Din brug af dette site og dets ydelser er underlagt disse vilkår og betingelser.

Resultater fra Google Bøger

Klik på en miniature for at gå til Google Books

Indlæser...

Made to Stick: Why Some Ideas Survive and Others Die (2007)

af Chip Heath, Dan Heath

Andre forfattere: Se andre forfattere sektionen.

MedlemmerAnmeldelserPopularitetGennemsnitlig vurderingOmtaler
4,322822,671 (4.04)25
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.… (mere)
Indlæser...

Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog.

Der er ingen diskussionstråde på Snak om denne bog.

» Se også 25 omtaler

Engelsk (78)  Spansk (2)  Tysk (1)  Fransk (1)  Alle sprog (82)
Viser 1-5 af 82 (næste | vis alle)
NF
  vorefamily | Feb 22, 2024 |
Pretty good. Great anecdotes. Recommended for entrepreneurs. ( )
  BethOwl | Jan 24, 2024 |
Excellent book on how to communicate with others the essentials of any short message. I used as a guide on how to formulate a mission statement four our organization. ( )
  wvlibrarydude | Jan 14, 2024 |
Made to Stick is an in depth discussion of what makes ideas memorable. In addition to having lots of good advice, the book contains lots of sticky stories which make it just plain entertaining.

Ideas are sticky if they have the attributes of SUCCES*. That acronym is meant to remind you that ideas sticky ideas are simple, unexpected, concrete, credible, emotional, and have stories. Simple is the one non-negotiable. If an idea does not have a simple, clear core message, it will not stick. The Heath brothers give in depth explanations of each attribute and provide case studies that apply them.

If you are interested in making ideas memorable (and, therefore, actionable), I recommend Made to Stick.

* I do appreciate that they didn't come up with another "S" just so success would be spelled correctly ( )
  eri_kars | Jul 10, 2022 |
Nicely done. They definitely follow their own maxims and provide proof of their studies. Must read for advertisers. ( )
  OutOfTheBestBooks | Sep 24, 2021 |
Viser 1-5 af 82 (næste | vis alle)
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied.
tilføjet af Katya0133 | RedigerLeadership, George Manthey (Sep 1, 2007)
 
I especially like that this book follows its own rules for stickiness.
tilføjet af Katya0133 | RedigerJournal for Quality & Participation, Rick Maurer (Sep 1, 2007)
 
"Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes.
tilføjet af Katya0133 | RedigerThe Wall Street Journal, Joanna L. Ossinger (Jun 1, 2007)
 
The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process.
tilføjet af Katya0133 | RedigerAdvertising Age, Matt Kinsey (May 14, 2007)
 
Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
tilføjet af Katya0133 | RedigerCommunication World, Bill Combs (May 1, 2007)
 

» Tilføj andre forfattere

Forfatter navnRolleHvilken slags forfatterVærk?Status
Heath, Chipprimær forfatteralle udgaverbekræftet
Heath, Danhovedforfatteralle udgaverbekræftet
Kahlenberg, CharlesFortællermedforfatternogle udgaverbekræftet
Du bliver nødt til at logge ind for at redigere data i Almen Viden.
For mere hjælp se Almen Viden hjælpesiden.
Kanonisk titel
Oplysninger fra den engelske Almen Viden Redigér teksten, så den bliver dansk.
Originaltitel
Alternative titler
Oprindelig udgivelsesdato
Personer/Figurer
Information fra den italienske Almen Viden. Redigér teksten, så den bliver dansk.
Vigtige steder
Vigtige begivenheder
Beslægtede film
Indskrift
Tilegnelse
Oplysninger fra den engelske Almen Viden Redigér teksten, så den bliver dansk.
To Dad, for driving an old tan Chevette while putting us through college.

To Mom, for making us breakfast every day for eighteen years. Each.
Første ord
Oplysninger fra den engelske Almen Viden Redigér teksten, så den bliver dansk.
A friend of a friend of ours is a frequent business traveler.
Citater
Sidste ord
Oplysninger fra den engelske Almen Viden Redigér teksten, så den bliver dansk.
(Klik for at vise Advarsel: Kan indeholde afsløringer.)
Oplysning om flertydighed
Forlagets redaktører
Bagsidecitater
Originalsprog
Oplysninger fra den engelske Almen Viden Redigér teksten, så den bliver dansk.
Canonical DDC/MDS
Canonical LCC

Henvisninger til dette værk andre steder.

Wikipedia på engelsk (3)

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

No library descriptions found.

Beskrivelse af bogen
Haiku-resume

Current Discussions

Ingen

Populære omslag

Quick Links

Vurdering

Gennemsnit: (4.04)
0.5 1
1 5
1.5 2
2 27
2.5 3
3 118
3.5 13
4 267
4.5 19
5 225

Er det dig?

Bliv LibraryThing-forfatter.

 

Om | Kontakt | LibraryThing.com | Brugerbetingelser/Håndtering af brugeroplysninger | Hjælp/FAQs | Blog | Butik | APIs | TinyCat | Efterladte biblioteker | Tidlige Anmeldere | Almen Viden | 201,886,325 bøger! | Topbjælke: Altid synlig