Even though this is a fairly old book, it still has a few really great ideas—the main one being how to maximize what you have to get exponential growth.
For example, if you have 1,000 customers that buy $100 of goods from you twice a year, you would receive $200,000.
1,000 * $100 x 2 = $200,000

Just by increasing the number of clients, sales per customer and the frequency by 20%, the total income would increase by 73%.
(1,000 *1.2) * ($100*1.2) * (2*1.2) = 1,200 * 120 * 2.4 = $345,600

Basically, incremental improvements across anything you do (i.e., business, service, sports, marketing, etc.) can lead to exponential increases.
Another fresh idea from the book -- one place to get more customers is to look at your own inactive clients, the ones who bought once from you and never again. They are better prospects than trying to acquire new clients.

What I liked about the book:
For a 2000 book, it has an excellent design - large fonts, headings, great organization, and cover.
Business stories that are interesting and applicable to any enterprise today.

What I didn't like about the book:
Outdated material such as marketing through telemarketers and mailing lists (although that may be similar to email lists now).
Suggesting how to market on the internet is funny such as using the top 8 search engines: Lycos, AltaVista, HotBot, NorthernLight, Excite, InfoSeek, WebCrawler, Yahoo. Notice, no Google at this time. I don't recognize any except the last two.


Total 3.7/5
Readability - 4.5
Scope - 3.5
Depth - 3
Format - 3.5
Clarity -4

Read this book if:
You want some good ideas, and you don't mind an older publication.
You are not scared of an older book.
You want to grow your business, ideas, services, future.
( )

Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that's around us.This personal and practical career book is destined to become a new business classic--an idea-fille guide to multiply everyone's growth potential in the prosperous new century ahead.

Most of the ideas given in the book are basic and most business persons know already, for instance, telemarketing or direct mail. We don't need a book to tell us about telemarketing. The book doesn't even delve deeper into these ideas to give some expert advice how to effectively use them. The last few chapters are total waste, mentioning how great telemarketing or direct mail promotions.

The few ideas given in the beginning could be summarized in few chapters. Not worth it. ( )

I love this book. If you think you don't have a business mind, if you think business is boring, but if you've got a brand to build or a product to market, read it! I'm full of ideas from one read-through. ( )

I respect Mr. Abraham and his work. One of the most practical books I have ever read. This book provided so many ideas for me. Specifically, how to best utilize the assets within me and my business. Very easy to read and just flows very well. I really enjoyed the chapter on "Unique Selling Proposition". ( )