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Indlæser... Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertisingaf Dan Norris
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Content Machine outlines a strategy for using content marketing to build a 7 figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, that are documented throughout Content Machine in terms any entrepreneur can understand. The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts. No library descriptions found. |
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Dan Norris (from “The 7 Day Startup”) has a bias for action, and enough years getting it wrong to have worked out how to get it right. He’s become famous by giving away great material in his blogs, his downloads, his transparency in opening his accounts in a monthly post.
This book is aimed squarely at the bootstrappers and online businesses with high-growth ideas but no advertising budget. Dan wants this “to be the most actionable book on content marketing in the world”, and I think he’s delivered on that. The problem many people find with the phrase “Content Marketing” is that they concentrate on the word “Content” and forget about the “Marketing”.
Dan provides a simple 3-piece framework, with plenty of downloadable material to help you build your own content marketing strategy. I thought the 1st chapter gave me enough seriously good insights to be worth buying in its own right.
Summary: this book is great. Buy this book.
Disclosure: I was given a review copy ( )