Despite it's dismissal of using tactics over strategy, this book is essentially a book of tactics and mindsets. There is very little actionable advice (although the advice that is there IS good), especially for people who haven't actually written 5 books yet.

The end of the book makes a nod to talking about the actual mechanics behind which the authors were able to publish 1.5 million words in a year, and then falls completely short saying "oh actually we don't want this book to be any longer". That's why I bought the book, you bastards. ( )

I've been writing now for over ten years and have read dozens of self-help books about publishing and marketing. This is the first book that 'rang true' for me. It is written from the author's point of view and covers topics I'd forgotten about because they seemed insurmountable. But the truth is that the more books/short stories/articles one writes, the better one gets at their craft and the more likely it is for one's works to be discovered. I liked the fact that I could jump around and find the chapters most suited to me but I must admit I read the book from cover-to-cover. In fact, I first bought the Kindle version but bought the print version just so I could mark it up. (I still don't know how to use the highlight feature on my Kindle.)

I highly recommend this book and have already put a few of the suggestions I found there into practice. ( )

I bought this as a 3-pack bundle and it was more than worth the price just for this title. The authors are firstly entrepreneurs and therefore view the writing of their fiction in that light – brainstorming ideas and outlines, scheduling the writing, engaging readers via podcasts, multiple income streams... it was all highly enlightening conveyed in a chatty manner. Useful for newbies and old hands alike. Highly recommended. ( )

Where I got the book: purchased on Kindle. This was part of an Indie Power Pack bundle offered on Joanna Penn’s website.

When this book started out with a whole lot of blather about the authors, I was a bit worried. Was this just going to be an ego trip with not much good advice? But like one of those novels that starts slow with lots of description, by the time I got to the meat of the book (which took a little while) I was part of their world and could relate to the real-life examples they gave.

This is the book to read when you’re at the full-in commitment point of your career as an indie writer. When you’ve dipped your toe in the water and found it’s not too bad, and you’re ready to start doing the high volume writing and sheer hard work that’s going to eventually bring in an income. This is NOT the book for you if you’re looking for shortcuts or clever tricks, because the advice can be pretty much summed up in the title: Write. Publish. Repeat. Write a lot; get it to market; do it again. The formula for indie success in this book is based on a consistently high output of words, and if you’re still struggling with writing daily and finishing projects, this book isn’t for you. If you’ve just got one book in you and you’re counting on it to be a bestseller, this book isn’t for you, although the explanation of why you can’t just write one book and expect that to work for you might be.

What I appreciated in this book was the authors’ approach to how to make high volume writing work for you. How to organize books into marketing funnels, how to apply the 80/20 rule to your writing business, how to use free effectively rather than in a random manner, how to engage and sell to your fans, and so on. The other thing I appreciate is that their approach is highly ethical, and from that point of view I could see myself recommending this book to new authors who want to see the big picture about the future structure and strategy of their business.

I feel like I’ve got to take off a star for the slightly rambly style of the book, because I would have preferred something with a more obvious structure. The structure’s there, but I did spend the first chapter or two wondering what on earth I was reading. ( )

At one point the authors state, "We want this to be thee guide to self-publishing." That's a pretty gusty statement, but in my opinion, they deliver. Write. Publish. Repeat. is, perhaps, one of the most practical books on the topic I have read to date. There is too much fantastic information to go into detail, but in a nutshell, they advocate hard work. There are no get rich quick schemes and no magic formulas. Beyond the necessity of having a really good product that looks and reads 'professional', it comes down to sweat equity, plain and simple. Writing lots and building your catalogue, using product 'funnels', and treating your writing like a business, are just a few of the nuggets that I got out of the book. I also enjoyed the friendly conversational style. It was fun to read, although I say that with a slight caveat. They warn you up front that there will be some swearing and potentially offensive topics used as examples. This adds to the conversational style, but if vulgar language makes you squeamish then this book is probably not for you. That aside, there is just too much practical information to dismiss the book because of a language warning. I highly recommend it for authors of all stripes, self published or not. ( )