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The Last Dream-o-Rama

af Bruce McCall

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28Ingen655,897 (3.5)1
"When the postwar economic boom fostered such prosperity that easy credit allowed even hourly workers to plunge themselves hopelessly into debt, a brand-new car became an attainable dream for millions in the 1950s. And soon came dream cars to further stimulate their automotive saliva glands. By mid-decade, every American carmaker was parading its glittering glimpses of four-wheeled futurism before a dazzled public -- flights of styling fancy and functional wonderment blaring 'Headed for your driveway soon!' while mumbling, sotto voce, 'Don't hold us to it.' " So begins Bruce McCall's tongue-in-cheek history of Detroit's dream car era. From the author of the cult classic Zany Afternoons comes perhaps the sharpest, funniest, most original overview of Fifties culture -- and Fifties cars -- yet published. The Last Dream-o-Rama is a surrealistic satire, not just of the dream car phenomenon but of the conformist and materialistic value system that produced it. From the Quizfire 5000 Jackpot to the Nixoneer Squelchchoramic to the Bongo Beatnik Ferlinghetti TurboHipster, McCall's lavish illustrations and the antic text memorably restore the world of America in the Fifties in all its glitzy grandeur.… (mere)

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"When the postwar economic boom fostered such prosperity that easy credit allowed even hourly workers to plunge themselves hopelessly into debt, a brand-new car became an attainable dream for millions in the 1950s. And soon came dream cars to further stimulate their automotive saliva glands. By mid-decade, every American carmaker was parading its glittering glimpses of four-wheeled futurism before a dazzled public -- flights of styling fancy and functional wonderment blaring 'Headed for your driveway soon!' while mumbling, sotto voce, 'Don't hold us to it.' " So begins Bruce McCall's tongue-in-cheek history of Detroit's dream car era. From the author of the cult classic Zany Afternoons comes perhaps the sharpest, funniest, most original overview of Fifties culture -- and Fifties cars -- yet published. The Last Dream-o-Rama is a surrealistic satire, not just of the dream car phenomenon but of the conformist and materialistic value system that produced it. From the Quizfire 5000 Jackpot to the Nixoneer Squelchchoramic to the Bongo Beatnik Ferlinghetti TurboHipster, McCall's lavish illustrations and the antic text memorably restore the world of America in the Fifties in all its glitzy grandeur.

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