"In Sex and the Single Beer Can, Walt Brasch is both refreshingly irreverent and irreverently fresh. Little escapes his attention. This is a book about the media, politics, government, war, political incorrectness, religion, the injustice system, the health industry and other corporations, Miss America and, yes, sex and beer. He ties these subjects together under a double-barreled heading of the foibles and strengths of American society. His approach is both biting criticism and healthy respect, both creative imagination and deep understanding. Most of all, Sex and the Single Beer Can is a plea for a better media and a better place in which to live. Because it is broad in its scope, it's also suitable for a variety of journalism/ mass communication classes either as a primary or secondary text. It could add important perspectives to classes in ethics, media management, media economics, media and society, media criticism and a variety of other subjects of journalistic interest."-Dr. Ralph Izard, former associate dean, Manship School of Journalism, Louisiana State University; professor emeritus and former director, Scripps School of Journalism, The Ohio University.