Klik på en miniature for at gå til Google Books
Indlæser... Predictably Irrational: The Hidden Forces That Shape Our Decisions (udgave 2008)af Dan Ariely
Work InformationPredictably Irrational: The Hidden Forces That Shape Our Decisions af Dan Ariely
Indlæser...
Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. This was a quick read, especially since I was already familiar with Professor Arieli's research. It's depressing to realize just how irrational people are, especially since I've seen this behavior in myself. The important thing is to recognize these shortcomings in yourself and others and to compensate accordingly. This book was recommended by one of my business mentors as a way to gain greater insight into why people do what they do. I picked it up because I wanted to understand, from a marketing perspective, how we decide to buy -- or not buy -- a product or service. I got exactly what I was after in the first couple of chapters. Then I found myself pleasantly engrossed in Ariely's subsequent experiments, which dealt with everything from the power of arousal to human beings' tendency toward dishonesty. I appreciated Ariely's accessible writing style and his limited use of jargon. This could have been a dense, dull read, but it wasn't. My interest in behavioral economics continues to grow, and PREDICTABLY IRRATIONAL is an excellent addition to my library. This book one of the best of the extensive genre of popular books about contemporary psychology. What makes this book great is that the author is a researcher and an entertaining writer. The combination of these traits save this book from the two common pitfalls of this genre: boring writing and shallow writing. Ariely is, in fact, responsible for much of the research he discusses in the book, which means that the results are represented as well as they can be in a book for a general audience. It's a worthwhile read if you're interested in how your mind works. ingen anmeldelser | tilføj en anmeldelse
Indeholdt iEr forkortet iIs expanded inHæderspriserDistinctionsNotable Lists
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. No library descriptions found. |
Current DiscussionsIngenPopulære omslag
Google Books — Indlæser... GenrerMelvil Decimal System (DDC)153.83Philosophy and Psychology Psychology Cognition And Memory Decision Making And Persuasion Decision MakingLC-klassificeringVurderingGennemsnit:
Er det dig?Bliv LibraryThing-forfatter. |
This is a quick read, written in an informal manner, which is both fun and interesting. ( )