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Indlæser... The Loyalty Leap : Turning Customer Information into Customer Intimacy (udgave 2012)af Pearson, Bryan (Forfatter)
Work InformationThe Loyalty Leap: Turning Customer Information into Customer Intimacy af Bryan Pearson
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"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"-- No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC-klassificeringVurderingGennemsnit:
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I would especially highly recommend this book for anyone working in a customer service industry, and anyone who wants to know why the companies they shop at are collecting such data. In brief: They should be doing it to provide more value to the customer. Many of them are doing it simply because everyone else is and they have no idea what to do with the data they get. ( )