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Indlæser... Digital Wars: Apple, Google, Microsoft and the Battle for the Internet (udgave 2012)af Charles Arthur
Work InformationDigital Wars: Apple, Google, Microsoft and the Battle for the Internet af Charles Arthur
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Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. Ce livre écrit en anglais s’intéresse à la guerre à laquelle se livrent les trois géants Apple, Google et Microsoft. En effet, ils veulent tous les trois dominer la technologie de recherche ou encore le marché des Smartphones. Chaque entreprise compte sur sa culture bien à elle pour gagner cette bataille numérique. L'enjeu de cette bataille numérique est de taille: le gagnant obtiendra un large contrôle sur les données des utilisateurs. Apple va devoir se battre pour être toujours plus innovant et rester au sommet. A quick read. Telling the story of three technology companies struggling to secure their futures as the ubiquity of the Internet and mobile connectivity changes everything. I found it a fascinating story. Three companies with very different starting points and different goals nevertheless entwined as competitors. It also gives a perspective on how fast things have changed in 20 years. At one point I thought 'wow, is it only seven years since YouTube started?'. Interesting to see how the culture of an organization seems to get fixed so that it is very difficult to be large and innovative. Microsoft is stuck on its two pillars, Windows and Office. Can Apple continue to bring disruptive products to shake up the markets? Will Nokia be the first the handset maker to survive a loss making period? ingen anmeldelser | tilføj en anmeldelse
The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include inform No library descriptions found. |
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Not very much on Google but there is more of Microsoft and Apple.
One should read this book to know the inner working (or the work culture) of these three big companies, the thought process that each of these companies have related to products etc.
At times the book felt bit drag but overall it was good read. ( )