Whatever your product or service, email marketing is effective because: It's much less expensive than traditional forms of marketing, such as direct mail. You can reach a potentially huge audience. Email has better return on investment than nearly any other form of marketing. Emails arrive almost instantaneously, unlike regular mail. It's active: it lets you push the message to an eager audience. You can test and measure reactions to your message easily. It's interactive: you can send email in response to web site visitors actions. The Email Marketing Kit is the best-practice comprehensive guide to creating and maintaining an effective email marketing campaign, whatever it is that you're promoting. Author Jeanne Jennings, an email marketing expert and ClickZ columnist, will take you step-by-step through the process of setting up, testing, and refining your email marketing campaigns, with a focus on permission-based marketing. The Kit is packed with plenty of real-world case studies to illustrate the techniques discussed. Because it advocates best-practice permission-based techniques, it will help you. This excellent guide will help you learn: Develop winning email marketing strategies that work. Roll out campaigns that maximize results and limit list fatigue Explode the growth of your email list Create a registration page that converts Craft compelling opt-in messages Write email copy that demands action Test your email effectiveness - the right way! Ensure your emails reach their destination and actually get opened Use email authentication systems Measure open rate, click-to-purchase rate, conversion rate, return on investment Get removed from blacklists Strengthen relationships using email rather than annoy your customers Undertake viral marketing activities that get past first base Use third-party email lists without resorting to SPAM. Cover yourself legally by complying with SPAM laws worldwide And much more! When you order, you'll receive a binder with 245 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately. You'll also receive a CD-ROM packed with dozens of tools and useful email templates. Dynamic content template Email Production Brief Email Strategy document ESP Cost and Product Comparison Worksheet ESP RFP template ESP features worksheet Reporting worksheet Strategy worksheet Email templates and examples Email proofing and QA document Email newsletter advertising revenue worksheet ESP Cost Analysis worksheet and more!