

Indlæser... Purple Cow: Transform Your Business by Being Remarkable (udgave 2003)af Seth Godin (Forfatter)
Detaljer om værketPurple Cow: Transform Your Business by Being Remarkable af Seth Godin
![]() Ingen Der er ingen diskussionstråde på Snak om denne bog. If you want to stand out from the crowd, you cannot simply be very good. According to Seth Godin, you have to be remarkable. Godin offered this advice in his book, Purple Cow, New Edition: Transform Your Business by Being Remarkable*. As I write this post from my office at a community college in a small corner of New York, I am wondering what makes this college remarkable enough to distinguish itself from the hundreds of other community colleges across the nation. Read more ( ![]() Interessante ma praticamente tutti gli esempi di prodotti di successo sono tratti dal mercato americano e non sono di riferimento per un lettore europeo. Emblematica la frase che spiega come il sogno si tutti gli imprenditori è quotarsi in borsa (per diventare ricchi, aggiungo io), mentre il sogno di un imprenditore italiano è gestire la propria azienda. Seth Godin is a blessing of our time. Makes me want to become a marketer. In order to manage a successful business you should not just run a business successful you must successful market a product or service. This book was a pretty quick read, and gave some interesting examples of remarkable products and services. Many of the examples I'd heard of, but others I hadn't. ingen anmeldelser | tilføj en anmeldelse
Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more. No library descriptions found. |
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