Purple Cow: Transform Your Business by Being Remarkable (udgave 2003)

If you want to stand out from the crowd, you cannot simply be very good. According to Seth Godin, you have to be remarkable. Godin offered this advice in his book, Purple Cow, New Edition: Transform Your Business by Being Remarkable*. As I write this post from my office at a community college in a small corner of New York, I am wondering what makes this college remarkable enough to distinguish itself from the hundreds of other community colleges across the nation. Read more ( )

Interessante ma praticamente tutti gli esempi di prodotti di successo sono tratti dal mercato americano e non sono di riferimento per un lettore europeo. Emblematica la frase che spiega come il sogno si tutti gli imprenditori è quotarsi in borsa (per diventare ricchi, aggiungo io), mentre il sogno di un imprenditore italiano è gestire la propria azienda. ( )

Seth Godin is a blessing of our time. Makes me want to become a marketer. ( )

In order to manage a successful business you should not just run a business successful you must successful market a product or service. ( )

This book was a pretty quick read, and gave some interesting examples of remarkable products and services. Many of the examples I'd heard of, but others I hadn't. ( )