"If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web.This valuable guide is filled with hundreds of resources ... and provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz." There is a FREE companion workbook available for download from onlinebookbuzz.com--Amazon.com product description.