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Indlæser... Harvard Business Review on Reinventing Your Marketingaf Harvard Business Review
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Stop pushing products--and start cultivating customer relationships. If you need the best practices and ideas for marketing today--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Figure out what business you're really in - Collaborate with customers to meet current and future needs - Create products that perform the jobs people need to get done - Get a bird's-eye view of your brands' strengths and weaknesses - Tap a market that's larger than China and India combined - Deliver superior value to your B2B customers - End the war between sales and marketing No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)658.802Technology Management and auxiliary services Management Of MarketingLC-klassificeringVurderingGennemsnit:
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