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Indlæser... The Great World and Timothy Coltaf Louis Auchincloss
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The second edition of "Services Marketing: Text and Cases" takes a leap forward to develop a strategic perspective to the service marketing framework. Extensively revised and restructured, this edition includes five additional chapters aimed at widening the reader's horizons for a richer learning experience. The book begins with an initiation into the field of services and then develops an appreciation of the service marketing system. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally looks at the management of operational issues such as quality, demand matching, recovery and empowerment. No library descriptions found. |
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Google Books — Indlæser... GenrerMelvil Decimal System (DDC)813.54Literature English (North America) American fiction 20th Century 1945-1999LC-klassificeringVurderingGennemsnit:
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