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Indlæser... The Gruen Transfer (2010)af Jon Casimir
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With it's compelling, fascinating and downright gobsmacking insights into the advertising that surrounds us, THE GRUEN TRANSFER will forever change the way you see the world around you. Did you know that Pizza Hut once spent millions of dollars trying to burn its logo onto the face of the moon? that the diamond engagement ring was a marketing gimmick invented by De Beers? that popes did celebrity endorsements? Advertising is everywhere. It surrounds and submerges us. Industry rule of thumb says we are exposed to 3000 commercial messages a day. tHE GRUEN tRANSFER lifts the lid on the persuasion business, examining how advertising works and how it works on us. Fuelled by brilliant minds, cutting edge science, technological weaponry and a budget of $500 billion a year, advertising seeks to influence our purchases. Which leads to the question: when we reach for the detergent in the supermarket aisle, can we really be sure our thoughts are our own? No library descriptions found. |
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As my family enjoyed the TV show, I bought this book for my dad for Christmas. When he still hadn’t read it halfway through 2011, I decided to borrow it. (He would like it if he opened it. He’s more likely to use this book as something to lean on at present). This book is just as interesting as the TV show – although I think they may overlap on ideas in some places, I think I recall some discussion on some topics. Set in the course of a normal working day, this book takes the reader through the types of advertising you’re likely to see when getting up, eating, working and relaxing. The average person will see thousands of brand names in any given day. (Look around you now if you don’t believe me – look at your monitor’s brand, phone brand, tablet brand – and the list grows). The book explains how advertisers try to sell you things – from banks (yes, they know they’re a boring necessity) to food (glue is a common substitute for milk in cereal ads) to weight loss (the before and after pictures contain several extra differences). It also contains a section on anti-advertising as well as interviews with various ‘ad people’.
I found this book very interesting and I did try not to be sucked in by advertising, but I think it’s very, very difficult in this day and age. (Although, I will never be taken in by a delicious looking ice cream – it’s probably mashed potato). While I read this book cover to cover, it could also be read in any order as each time period of the day contains an unrelated topic. A good read for those interested in advertising and how it’s sold to the consumer. ( )