Aesthetics, in its totality of meanings, is about where your mind goes--conceptually, analytically, imaginatively--when you engage with things designed, artistic, and the like. This book is about building a deeper understanding of this rangy mental terrain so that you can more productively think about and discuss aesthetic phenomena and experience in your life and in your work. Until now theoretical aesthetics has been a rather unwieldy and impractical subject. This lucid and easy-to-read book--rendered in a graphically engaging format--should be of genuine value to museum-goers, professional artists and designers, and students of the arts and crafts. This book should be of particular interest to those who have enjoyed Wabi-Sabi: for Artists, Designers, Poets & Philosophers, also by Leonard Koren. Leonard Koren trained as an artist and architect. He is the founder and publisher of WET: The Magazine of Gourmet Bathing, one of the seminal avant-garde publications of the 1970s. Koren writes and consults about design- and aesthetics-related issues.