Klik på en miniature for at gå til Google Books
Indlæser... Analytics at Work: Smarter Decisions, Better Resultsaf Thomas H. Davenport
Ingen Indlæser...
Bliv medlem af LibraryThing for at finde ud af, om du vil kunne lide denne bog. Der er ingen diskussionstråde på Snak om denne bog. We do not know unless we first measure. ( ) The authors build on their previous work, which I was glad to see because the analytics space is evolving quickly. A few elements I especially liked about this book include a framework for what analytics can answer, a model for success, and a tie in to employee engagement. In their framework for the questions analytics can answer, they distinguish between information and insight, and then show how each can be applied to past, present and future. The DELTA model outlines key success factors, such as enterprise orientation, leadership and the analysts themselves. Most of the body of the book is an expansion on these factors. Books in this genre that build on a previous work to often repeat the same case studies featuring the same companies. I noticed a return to some of the original firms in this case as well, but there were just enough new stories to convince that the authors work from a growing base of experience. Overall, this book gives practical and insightful perspective on applying analytics in business. ingen anmeldelser | tilføj en anmeldelse
"In their previous book, Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with their gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk management, and profits." "Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed." "Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives."--BOOK JACKET. No library descriptions found. |
Current DiscussionsIngen
Google Books — Indlæser... GenrerMelvil Decimal System (DDC)658.4013Technology Management and auxiliary services Management Executive Planning, control, strategy Control, evaluationLC-klassificeringVurderingGennemsnit:
Er det dig?Bliv LibraryThing-forfatter. |